Paceology | Website Speed Optimization test and services
53% of mobile visitors leave a site that takes longer than 3 seconds to load -Google
The benefits of faster loading websites
Paceology is a website optimization service that addresses a significant erosion in website traffic, sales, and overall conversion that is mostly overlooked: Website loading performance, especially on mobile networks.
1) More traffic to your website
Optimized websites with faster loading time rank better in Google search results.
2) Convert more traffic to sales
It's well documented that Faster loading pages increase sales conversion
3) Increase returning visitors
Studies show that speed is a metric in brand loyalty. Slow pages discourage new visitors who won't return.
The direct connection between load time and conversion
Google now claims that you will lose over half of your traffic if your site takes longer than 3 seconds to load and that for each fraction of a second you gain, you can expect a corresponding rise in conversion and, therefore, revenue or audience share (as illustrated in this study by Walmart).
Load speed is often easy to fix and one of the few metrics that are objective and within the website owners' control.Surprisingly, most companies and organizations don't know their website load-time.
The real problem of slow load-time is often masked by the following reasons:
- Many website owners forget or don't understand their website is cached and therefore do not experience what a first-time load feels like to new customers.
- Many website owners look at their site within a highspeed home or office connection and don't notice the effects of a slower mobile network.
- Many website owners don't know that more than half of their traffic is now via mobile devices.
- Many website design companies, SEO experts, in-house marketing, and IT, do not have the technical knowledge, awareness, or direction.
How it works
Paceology is a website optimization service that addresses a significant erosion in website traffic, sales, and overall conversion that is mostly overlooked: Website loading performance, especially on mobile networks.
1) Automated Review
We run initial automated speed tests and review longer-term stats to diagnosis the issue.
2) Technical Plan
We manually review your code and provide a written technical plan.
3) Implementation
We implement this plan or provide support for your team to perform the necessary upgrades.
We can take care of any optimization task on any system
We work well with existing IT departments, SEO companies, website development companies, or individual operators to provide this focused optimization service.
We are happy to pass an optimization plan to your existing technical staff or perform the updates for you so your developers can continue to focus on what they do best.
We can handle any optimization task, including:
- removing, minifying, reducing, deferring JavaScript and CSS
- setting server cache policy
- affecting server response time
- setting next-gen image compression (up to 40% faster image loading)
- setting up content delivery networks
- reducing critical chain requests
- quickly showing text before fonts load
- and much more
We will handle everything you need to make your site appear to load more quickly (which helps in conversion) and actually load quicker, which of course, is the ultimate goal.
